DD-Loyalty customer messaging
Sending and receiving global messages that reach your loyal customers every time, everywhere has never been easier. The click-through-rate (CTRs) of DD-Loyalty messages delivered using push-notifications is simply out of this world when compared to industry-standard Google AdWords CTR.
According to wordstream.com (a company recognized by Google to have the highest level of experience and proficiency in developing, launching, and managing AdWords campaigns for local merchants and small businesses), the average CTRs in AdWords is 1.91% on the search network and 0.35% on the display network (in-page advertising).
With DD-Loyalty messages we manage a 22% CTR on push notifications. Consider the following three studies:
1. "National art" - CTR 23%
Date: 28 Sep. 2016, 09:04 (AM)
A message was delivered in support of a public fund-raising campaign by the government for the acquisition of sculpture by a significant artist. The message was sent in the apex of the campaign after significant publicity by the traditional and internet media. We expected a lackluster response since the public had already been heavily exposed to the campaign.
2. "An app update" - CTR 26%
Date: 01 Nov. 2016, 21:35 (PM)
Messages were delivered informing customers that new versions of a partner app was available. The messages summarized the update: bug fixes and performance improvements resulting from user feedback so we expected higher CTRs as customers were receiving updates which they had requested.
3. "Informative message" - CTR 18%
Date: 20 Nov. 2016, 16:58 (PM)
A message providing some information on the behavior of a partner app in certain conditions was delivered to customers. We expected low CTRs as customers have a tendency to discard informative messages delivered out-of-context.