Brand loyalty is nothing but the relationship between a business and its customers, built on three concrete pillars of trust, time and interaction. It is all about the efforts put in that encourages customers to recurrently purchase from the same company, regardless of the price or convenience. Creating and maintain such relations can’t happen overnight, but in the long run they prove to be very beneficial for the business.
Research states that, cost of retaining a customer is way too less than acquiring a new one. Hence, the power of customer loyalty cannot be overlooked.
Here are a few tips to help small businesses build brand loyalty
Tip #1 – Indulge in interactions with regular customers
It’s true that the set of repeat customers to your business are the ones best suited to answering how a brand loyalty can be built with new customers. There indeed is a strong reason that makes these customers keep coming back to your business. It is essential to get this information to mold the basis of brand loyalty.
To use this data in the future, you can draft a short questionnaire. But remember to keep it short.
Here is what can be included –
Q1. What are the top three things that motivate you to revisit us?
Q2. If your friend asks you the reason for shopping with us, what would be your response?
Q3. Are you satisfied with the ambience?
Q4. Do you appreciate the kind of service given by the staff?
Q5. How do you find the prices here?
Don’t miss out on having their email ids.
Tip #2 – Attention to brand’s Mission
Every business has a mission, and that’s the primary reason why your business actually exists. But in the daily hustle and bustle there are chances of you deviating from the main mission. But to get things back on track, it is quite necessary to re-focus and act so that you stay unique and ultimately build strong customer loyalty.
Tip #3 – It’s important to show that you care
Although this is an obvious gesture, but always missed out on. Taking clients for granted is the biggest mistake businesses tend to make, and the result of which ends up in losing customers.
Express appreciation to customers. Trust it does not need much efforts. One of the easiest and proven ways to do so is through loyalty programs, as they are designed to constantly reward.
Tip #4 – Customer engagement is the key
This step is pretty easy and simple. All you need to do is stay in touch with customers and keep them updated.
No matter how big or small your business is, following the above-mentioned steps dutifully will definitely lead to building a strong bond and reward your business with loyal customers.